How to drive website traffic and make users come back for more

  • 22 Mar 2016
  • Daniel Kaempf

How to drive website traffic and make users come back for more

The fact that your business has a website does not mean it will automatically attract visitors. And even if there is traffic to your website you need to make sure that your users stay and more importantly come back for more. For anyone with a website who hopes it will get read, here are a few essentials you need to keep in mind:

Who and What

When users land on your website they immediately need to recognize what your business is all about. The name of your business and whatever it is that you are offering need to be featured centre stage. If users have to look for this information you have already lost them. The same is true for other crucial takeaways such as your contact information.

Loading speed

The load time of your website plays a crucial role when it comes to making your site visitors stay. If your site is not optimized and takes more than three seconds to load, 40% of web users will leave your page. So you might want to consider de-cluttering your site, simplifying your code and upgrading your servers.

Fresh content

We cannot emphasise this enough: keep your site up to date. We know creating fresh content can be time consuming and sometimes it is simply a hassle. However, new content drives traffic to your website in two ways: it makes your site more visible for search engines and your users will come back for more enticing content. To make updating your website as easy as possible, you should choose a content management system that is straightforward to maintain and update.

Offer utility

Your site needs to be useful. Not to just to you but mainly to your visitors. If users think that your site or the content you offer makes their lives easier, they will come back for more. In addition to posting fresh and relevant content you can also offer handy tools such as mobile apps to your site visitors. A customised mobile app can take different shapes and sizes but first and foremost it needs to be helpful and practical for your site visitors.

Let’s sum up the basic elements that drive website traffic and increase your number of returning visitors: important information needs to be easy to find, your site needs to load quickly, and your website needs to regularly feature new and interesting content for your target audience. If you need help with website development, including selecting the right CMS, custom development, mobile apps or your eCommerce platform, let us know! Darwin Digital specialises in website design in Lausanne and Geneva, Switzerland.