4 steps to kick-start your digital marketing

  • 11 Feb 2016
  • Daniel Kaempf

4 steps to kick-start your digital marketing

Traditional marketing tools like print and radio advertisement are becoming less relevant. Traditional marketing focuses on increasing sales instead of putting the consumer centre stage.

Digital marketing puts the emphasis on direct, two-way communication between businesses and consumers. Digital marketing strategies aim to generate lasting relationships with your clients.

We know it is not easy to make the change from traditional to digital marketing. If your business is currently transitioning, you might be overwhelmed and do not know where to start. Here are four steps to help you get on your way.

  • Create a strategy

Before you get started you need to do some hard thinking. Your digital marketing toolkit will only be effective if it is embedded in a wider digital marketing strategy. Your strategy should outline your overall objectives and clearly define your target audience. Just remember, everything you do online has to contribute to your overall marketing goal.

  • Get yourself a website

Your website is one of the core elements of your digital marketing strategy. Consumers can always come back to your website to get more information about your business. You can easily set up your website with WordPress. It is simple to use and allows you to create a customised website.

  • Set up a social media presence

You can’t be everywhere. And you don’t need to be. Choose your social media channels wisely. You only should be active on social media platforms where your target audience spends time. The social media reach that this will generate is cheaper than any other form of advertising.

  • Make sure your customers can find you online

You also want to make sure that your customers can find your products and services. As you know, most people use Google to find what they are looking for on the web. A quick and easy way to ensure that Google finds your business is to join its social network Google+. Google+ links up with Google’s search engine and will push traffic to your business. But of course you need still need to optimise your website for other search engines such as Bing or Yahoo.

These four action items will kick-start your digital marketing efforts. If you need more information on any of the points above or want to see how we can help you out refine your digital marketing toolkit don’t hesitate to get in touch. Darwin Digital specialises in website design and development in Lausanne and Geneva, Switzerland.