This is the most important question of all. You need to set yourself a clear goal for your social media activities. Maybe it is getting new leads, maybe it is building up a relevant community that you can bounce ideas off? Whatever you are trying to do on social media, it needs to contribute to your overall business goals – otherwise it is a waste of your time.
Once you have decided what your social media goals are you need to ask yourself if your target audience is actually present on the respective channel. Do your homework and get the user statistics of a social network to see what age group and regions are using this social network.
Don’t underestimate the time it takes to manage a social media account. So before you set up a presence on social media think about whether you have the resources to continuously manage the account. An inactive social media account that hasn’t been updated for months gives your clients the impression that you have gone out of business.
Content is the key feature of your social media strategy. You need to post engaging content that is of interest to your clients. You need to develop a solid content strategy that considers how you are going to reach out to your audience and actively engage with them.
Yes, content does go viral. But the majority of content doesn’t. If you are looking for short-term impact social media is not for you. It takes time to build up a genuine community. Your audience will grow if you continuously post content that is valuable to them.
Still feel like social media is for you? Great! Just remember to be authentic and creative – most importantly don’t forget to have fun doing it. If you need help with your social media project let us now! We are a digital agency based in Lausanne and Geneva and are focused on social media marketing, web design and development.