Social media – to do or not to do?

  • 05 May 2016
  • Michael O'Sullivan

Social Media – To Do Or Not To Do?

Too many companies have set up social media accounts in the spur of the moment just for the sake of being on social media. After the initial euphoria the account dies down and the latest posting was made over a year ago. A dormant social media account causes more harm to your business than you might think. It gives your clients the impression that you have gone out of business. So before you even get started on social media, ask yourself the following questions to make sure you can sustain the effort.

What are you trying to do?

This is the most important question of all. You need to set yourself a clear goal for your social media activities. Maybe it is getting new leads, maybe it is building up a relevant community that you can bounce ideas off? Whatever you are trying to do on social media, it needs to contribute to your overall business goals – otherwise it is a waste of your time.

Who are the people hanging out on this network?

Once you have decided what your social media goals are you need to ask yourself if your target audience is actually present on the respective channel. Do your homework and get the user statistics of a social network to see what age group and regions are using this social network.

Do you have enough time to manage the account?

Don’t underestimate the time it takes to manage a social media account. So before you set up a presence on social media think about whether you have the resources to continuously manage the account. An inactive social media account that hasn’t been updated for months gives your clients the impression that you have gone out of business.

Are you able to develop sufficient amounts of fresh content?

Content is the key feature of your social media strategy. You need to post engaging content that is of interest to your clients. You need to develop a solid content strategy that considers how you are going to reach out to your audience and actively engage with them.

Are you in it for the long haul?

Yes, content does go viral. But the majority of content doesn’t. If you are looking for short-term impact social media is not for you. It takes time to build up a genuine community. Your audience will grow if you continuously post content that is valuable to them.

Still feel like social media is for you? Great! Just remember to be authentic and creative – most importantly don’t forget to have fun doing it. If you need help with your social media project let us now! We are a digital agency based in Lausanne and Geneva and are focused on social media marketing, web design and development.

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