Digital Marketing: Building relationships with your customers

Marketing is not just about trying to build sales. It is about building relationships with your customers. A smart marketing strategy can make the difference between solidifying customer relationships or losing them. We help you get a detailed picture of your target audience with sophisticated persona development. This allows us to tailor your online and email marketing campaigns to your customers.

Building Relationships

Persona development

Personas are fictional characters created to represent the different user types that use your digital products. Personas are useful in considering the goals, desires, and limitations of your buyers and users. They allow us to draw inferences on how users make decisions about a services, product or websites. We develop personas to create reliable and realistic representations of your key audience segments.

Inbound Marketing

Inbound marketing has become one of the most effective marketing methods for doing business online. The goal is to align your online content with your client’s interests. This way you will attract website visitors and generate and convert leads for your business. We help you create and deliver content that will appeal to your target audience using the right channels at the right times.

Email marketing

Email marketing is one of the best ways to connect with current and future customers. It can help you generate leads and build relationships. Our professionally executed email marketing campaigns put an emphasis on high-quality strategy, design, deployment, list management, tracking and testing. This will ensure the emails you send have a real world impact.

Online PR

Online PR is one of the most cost-effective marketing approaches for all types of businesses. But it is difficult to get it right since there is overlap with other areas of digital marketing. We help you identify the main influencers within your industry and develop an actionable outreach strategy.

LET’S COLLABORATE

We would love to hear about your digital project and explore how we can work together. Providing valuable support to businesses is what drives us. We make sure our services match your business goals, the scope of your project, and are tailored to your particular needs.

Phone +41 22 575 4512 E-mail info@darwindigital.ch
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