nViso’s emotion recognition software measures human emotional reactions in real-time. The facial imaging technology lets advertisement agencies and brands analyse how customers react to advertisements or other marketing collateral.
Webinars are a powerful tool to develop a business. Hosting a webinar allowed the Lausanne-based company nViso to globally showcase its expertise, products and services. The topic of the webinar was how emotion recognition technology allows businesses to communicate with real impact and allowed nViso to reach out to potential customers. The webinar enabled new customers to get to know nViso on a much deeper level than what would be accomplished with user documentation and user guides.
Darwin Digital created a marketing campaign ahead of the webinar to encourage users to join the event. Darwin Digital created a registration page that allowed participants to sign up for the webinar. In addition, Darwin Digital sent out an engaging registration email as part of the digital marketing campaign. With the help of these sign-up forms nViso was able to collect lead information about potential customers.
Darwin Digital set up the technology and ensured the flawless delivery of a live webinar. Darwin Digital chose a webinar platform and set up a webinar account. We took care of the room set-up, access settings and audio options to ensure participants have the best user experience possible.